Take them where
the action is.
Use media to take clients, shareholders
or customers to where things are happening
in the daily life of your business.
Too many people don't do this. Why not?
Carrying our cameras, we have dropped
thousands of feet into a mine so deep it was
heated by the earth's core ... skimmed
through the sky between tall refinery towers
... documented men at work in deserts,
swamps and oceans.
Wherever business is happening, it's exciting.